A selection of my favourite tips, tricks, wisdoms, hacks,

advice & more on building a beautiful brand identity.

*Plus, you know, the odd stream-of-consciousness ramble :)

Sara White Sara White

Branding myths; busted

We’ve all heard them, the 'brand ghost story' from hell. But beware taking to heart myths about building a brand

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Sara White Sara White

Creating the perfect client profile

This persona is the customer or client who feels like a dream partner/collaborator/co-conspirator/superfan. Someone you could easily spend hours talking to and working with

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Sara White Sara White

5 ways to prep for a rebrand

Our brand message can evolve over time, being unafraid of this change will help you adapt more fluidly to a rebrand. We all love a listicle (thanks Buzzfeed 😉), so here are five ways to prep for a rebrand and help with the process flow easier:

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Sara White Sara White

What inspires your brand?

One of the single most powerful forms of momentum at your disposal stems from inspiring yourself with the founding principle of your brand.

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Sara White Sara White

Preventing creative burnout

If you'd like to try and get around the pain and frustration of burning out in your business, then these tips might just help you to do that. This should help you to both prevent, delay and then deal with burnout when/if it arrives.

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